The choice of background music for video or Power Point presentation looks simple enough. Nevertheless, the flippant approach leads to a rather mediocre result. What you should pay attention when choosing score for videos?
Score should increase visual affect. For example, advertising of new sports car, should create the effect of speed and power, and motivate the viewer to immediate drive it. In Power Point presentation of production equipment, the sounds should create the effect of continuous and effective operation of machines that create extra cost. In feature films the action and mood changes every few seconds, and each interval of the time music affects mood in different ways, emphasizing the actions of actors, in accordance with the author’s scenario.
Often the music affects the brain is much stronger than it seems at first glance. Even if the viewer’s attention is focused on screen, accompaniment affects the mood at a subconscious level. Here is good example of perfect combination between backrground and video.
There is lot of libraries of background for movies, today. Millions of royalty free songs available for download via the Internet. Low cost of such libraries, allow creating projects with a limited budget. However, if you decide to use royalty free background music; be prepared to spend a lot of time for choosing process. Although navigation in the libraries is pretty comfortable, but sometimes rather difficult immediately find what you need. For example, if the instrumental track fit the mood, tempo may be too fast or too slow.
In addition, any action on the screen, whether it’s a Power Point presentation or movie, has an exact allocation of time. If you want create a really good product, synchronization of sound events and action on the screen should be perfect. In this case, video and score affect mood so efficiently as possible.
Each note or chord is important. The task of scoring is further complicated if the video contains dialogues or monologues of the actors. Music must not interfere with the perception of human speech. Here is some examples of free horror background music samples that can be insertet into any type of sound picture.
Sometimes it is better to remove or mute one or two instruments that have a timbre to similar the voice, to bring the voice into the forefront. But if you use ready-made sound samples you have no such possibility. Sound producer must either reduce the volume of the music entirely, or try to cut out part of the spectrum using the equalizer. Result in such cases is often a compromise and not so good as it should be.
But if the soundtrack was written specifically for this project, producer has much greater possibilities and flexibility in work. In this case, there are no synchronization problems. Having the original WAV files is separated into individual tracks (single instruments in orchestra), you are absolutely free to place the instruments in the panorama and adjust their frequency parameters.
Of course, one could argue that having a low budget should not really count on a brilliant result. But taking attention of a huge competition in the Internet market today, mediocre products have virtually no chance of survival. Either you make a high quality product that will attract attention, or you’re wasting money, and your job will join the ranks of millions of mediocrity.